Avoid these mistakes for more accurate survey questions
Use these best practices for polling to better measure the effectiveness of your messaging. Pew Research has published a series of videos explaining basic research methods and best practices for...
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Most communicators are women, but they still trail men in pay, Ragan survey says
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry? Women make up most of the...
View ArticleWhy and how you should monitor for podcast mentions
Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products. Media monitoring is an essential tool for detecting and managing a crisis, and...
View Article32 key takeaways from PR Daily’s Media Relations & Measurement Conference
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding....
View ArticleHow McDonald’s measures PR success
Finding the secret sauce to measurement. Attendees at PR Daily’s Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald’s measures its PR...
View ArticleHow to ‘speak CEO’: 3 surprising measurement tips
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value. PR professionals have...
View ArticleHow AI is changing PR – and what will never change
These powerful tools still need the human touch. It’s undeniable that the world of PR is more data-rich than ever before, with tools like artificial intelligence and machine learning, predictive...
View ArticleWhy you must develop your measurement skills to succeed in PR
PR is no longer a purely creative field. Measurement. It’s part of the basics: in order to prove how well a campaign or project performed, you need to compare it to a base line. Communicating success —...
View ArticleBig changes are coming to Google Analytics. Here’s what to do now.
The change goes into effect in 2023, but don’t wait. Google Analytics will officially transition to GA4 on July 1, 2023. This announcement signifies a monumental shift for marketers, as analytics are...
View Article6 questions to answer before measuring anything
The hardest question doesn’t have anything to do with data at all. When it comes to the task of measuring our efforts, we often get overwhelmed figuring out where to gather data from, what KPIs should...
View ArticleIs commtech a fad or an enduring truth?
Or both? Tina: Mark, let’s talk about something near and dear to both of our hearts: data-informed communication. Private equity money is flowing into public relations now in support of...
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Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage. You know it isn’t enough to just keep a running tally of how many media hits you get and use that as a sign of success. But you also aren’t sure how to present actual,...
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Making data part of your comms strategy, from OKCupid’s Michael Kaye
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling. When you’re working in communications, the main goal is always to get to the...
View ArticleMeasuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying? Over the last 11 years, I’ve put a lot of clients in the press. Most of them have been in the political space; but since starting my...
View ArticleHow to take your measurement to the next level in 2023
This should be your big new year’s resolution. The Barcelona Principles sounds like some kind of United Nations agreement. But it’s actually a set of simple, practical guidelines to help all...
View ArticleWhy you need to consider validity in your measurement strategy
You have to ensure you’re measuring the right things. According to Ragan’s 2023 Communications Benchmark Report, measurement is one of the most challenging aspects of the industry. Thirty-three percent...
View ArticleTake Ragan and AMEC’s Copyright Benchmarking survey
The results will be shared at AMEC’s Global Summit on Measurement and Evaluation in Miami next month. While communicators regularly work with copyrighted material and intellectual property, many in the...
View ArticleThis is the only PR measurement that actually matters
Measurement seems hard. It isn’t really. Scott Ward is principal at Fifth Estate Communications, a full-service firm specializing in strategy, storytelling and stakeholder outreach, and a co-chair of...
View ArticleHow Ketchum’s data head approaches measurement
From planning to evaluation, Mary Elizabeth Germaine is all about the numbers. Measurement is often one of PR pros’ least favorite tasks. Mary Elizabeth Germaine, chief data & strategy officer at...
View ArticleHow to show leadership ‘reasonable, meaningful, measurable’ data
Use data to boost your brand’s impact. Data can be a treasure trove providing information that unlocks opportunities, sparks new campaigns, piques curiosity and so much more. In the wrong hands, it...
View Article4 unique (and lesser-known) ways to measure the ROI of digital PR
Look at your data differently. Lucas Miller is founder of Echelon Copy. One of the biggest challenges for any PR professional is to prove the return on investment (ROI) of their work. The link between...
View ArticleHow to avoid ‘success theater’ in your social media measurement
It goes way beyond likes and shares. It’s 2023 – you know you need to be measuring your social media success. But even more than a decade into the field of social media, that’s still easier said than...
View ArticleBenchmark your 2024 communications efforts. Here’s how.
Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers. Sometimes it can feel like you’re working in a vacuum, unsure of how your peers...
View ArticleIn honor of Mark Weiner
Ragan CEO Diane Schwartz remembers her late friend and mentor. I envision Mark Weiner reading this piece from his slice of heaven and then calling to applaud my latest work, to ask what I meant by a...
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PR pros reveal their very favorite measurement
Because yes, you’ve gotta do math. Measuring PR impact is one of the most difficult yet most important parts of the practice. Communicators must be able to show how their work impacted broader...
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